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This article is an excerpt from a technology decision analysis for my M.S. program.

TikTok as a Social Commerce

Starting from 2019, TikTok has been delving into the social commerce market following other social media platforms such as Facebook, Instagram, and Pinterest. In 2019, TikTok simply allowed users to add shoppable links to their bios. However, starting in October 2020, TikTok officially took off its social commerce entrance by forming an unprecedented partnership with Shopify.

TikTok invested in social commerce technologies with three approaches: 1) Tech-Partnership With Commerce Platforms, 2) Development Of In-App Shopping Features, 3) Investment Of Next-Generation Shopping…


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This article is analyzed based on the case, Digital Transformation at GE: What Went Wrong, published by Ivey Business School Foundation.

Incrementalism is a common theme of agility and the lean start-up approach. It is a crucial characteristic that needs to be adopted by conglomerates looking to transform their businesses in a time of uncertainty.

There are three inertias in conglomerates that hinder digital transformation: incumbency, talent, and culture.

Let’s look into an example.

As a means of digital transformation, in 2013, GE launched Predix, an operating system for building apps for the industrial internet, under GE Digital. GE Digital…

Erica Lee

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